![Under Armour Enters Into Definitive Agreement To Sell The MyFitnessPal Platform To Francisco Partners Under Armour Enters Into Definitive Agreement To Sell The MyFitnessPal Platform To Francisco Partners](https://mma.prnewswire.com/media/340474/under_armour__inc__logo.jpg?p=facebook)
Under Armour Enters Into Definitive Agreement To Sell The MyFitnessPal Platform To Francisco Partners
![Joe Pompliano on Twitter: "Under Armour is selling MyFitnessPal to PE firm Francisco Partners for $345M. UA bought the app in '15 for $475M, which was criticized as they had about $200M Joe Pompliano on Twitter: "Under Armour is selling MyFitnessPal to PE firm Francisco Partners for $345M. UA bought the app in '15 for $475M, which was criticized as they had about $200M](https://pbs.twimg.com/media/ElktJR5XEAIABgd.jpg:large)
Joe Pompliano on Twitter: "Under Armour is selling MyFitnessPal to PE firm Francisco Partners for $345M. UA bought the app in '15 for $475M, which was criticized as they had about $200M
![Under Armour to sell MyFitnessPal for $345 million, after acquiring it in 2015 for $475 million | TechCrunch Under Armour to sell MyFitnessPal for $345 million, after acquiring it in 2015 for $475 million | TechCrunch](https://techcrunch.com/wp-content/uploads/2015/02/underarmour-endomondo-myfitnesspal.png)